Product-Descriptions — LaDonna Witmer

PRODUCT _ DESCRIPTIONS

TEA COLLECTION _ WHAT MAKES IT SPECIAL

Since all the clothing at Tea is inspired by international travels, product descriptions were especially important not just in communicating features about the garments themselves, but also in expressing the voice of the brand. My team of freelance copywriters created a unique description for every product listed on TeaCollection.com, including third party items such as shoes and jewelry.

Screen Shot 2019-05-28 at 4.34.45 PM.png

Screen Shot 2019-05-28 at 4.34.24 PM.png

Screen Shot 2019-05-28 at 4.35.18 PM.png

Screen Shot 2019-05-28 at 4.28.27 PM.png

Screen Shot 2019-05-28 at 4.31.51 PM.png

Screen Shot 2019-05-28 at 4.27.58 PM.png

Screen Shot 2019-05-28 at 4.32.14 PM.png

Screen Shot 2019-05-28 at 3.21.20 PM.png

Screen Shot 2019-05-28 at 3.19.41 PM.png

Screen Shot 2019-05-28 at 4.32.43 PM.png

Screen Shot 2019-05-28 at 3.20.02 PM.png

CARR’S _ ROMANCING THE COOKIE

Sure, you might buy a box of cookies just because the photo makes them look delicious. But if you need a little extra something special to push you over the edge to purchase, romance copy just might do the trick. As an agency copywriter, I wrote romance copy for cookie and cracker packaging for our client, Carr’s. We had lots of in-office samples to savor, and let me tell you, those Ginger Lemon Cremes really are spicy, tart, and delicious!

Screen Shot 2019-05-29 at 8.28.12 AM.png

BACK TO PRODUCT PAGE

NEXT UP: PRODUCT GUIDES