PRODUCT _ GUIDES

 TEA COLLECTION _ GET ON THE SAME PAGE

When clothing silhouettes reappear season after season with inconsistent names, customers have trouble finding their favorite styles. At Tea Collection, I created a guide for merchants and freelance copywriters to use each season. I conducted an audit of all our clothing styles to determine which ones were repeated and which appeared only once. Then I created this template so merchants could add notes about the product features, and then the copywriter could enter a product description that we could use whenever the item appeared in a new collection. Part of this project was establishing proprietary names for iconic Tea styles such as the Original Wrap-Neck Dress (and all variations thereof).

MEN’S WEARHOUSE _ ALL TOGETHER NOW

I worked closely with the Art Director at Men’s Wearhouse to create internal seasonal style guides for our creative team. These guides helped the graphic designers and my team of copywriters create consistent assets that effectively communicated the trends of the season and supported the look and feel of our photo shoots.