VOICE _ TEA COLLECTION
TEA COLLECTION _ AROUND THE WORLD AND ACROSS THE STREET
As Copy Director for the Brand Creative team at Tea, I created this voice guide, defining what was most important about the brand and how writers should communicate to customers across different channels and categories.
CLICK TO VIEW ENTIRE VOICE GUIDE
TEA COLLECTION _ LOOKS GOOD, TOO
At Tea, I worked closely with the Design Director to help create our visual guidelines as a companion to the voice guide. I wrote much of the copy shown in this selection of pages.
