ADS _ WEB

DROPBOX _ KEEP RISING

For the fall 2018 brand campaign, Dropbox wanted to focus on the way teams use their product. They wanted to showcase all the possibilities for collaboration and emphasize that Dropbox is more than just files in sync, it’s a place where teams can work together, no matter what time zones they’re spread across. An external ad agency created this high concept video spot. Our Brand Studio whipped up this landing page to go three steps further and communicate how, exactly, Dropbox would live up to its promise to “Keep teams flowing.”

TEA COLLECTION _ HOME BASE

Since Tea is primarily a web-based business, teacollection.com carries a lot of weight. Our Brand Creative team changed the homepage and category pages regularly to highlight new products, showcase special styles, and reinforce our brand identity. In my role as Copy Director, I typically wrote only the more editorial sections of the site. But I worked with the Creative Director and Design Director to flesh out fresh concepts, and I supervised the copywriters who wrote all the site assets like the ones below.