ADS _ OUT OF HOME

DROPBOX _ FLOW LIKE JAZZ

Flow is the state you enter when you’re on a roll, when you’re in the zone. You lose track of time, your surroundings fade away, and you’re wholly focused on the challenge in front of you. Flow is an outpouring of creative energy; that feeling you get when work is just… working, when all your neurons are firing, and you know that you are exactly where you’re meant to be, doing what you’re meant to do. Flow is exactly what Dropbox wants to enable—for individuals and for teams.

In late 2018 and early 2019, Dropbox launched a series of ad campaigns centered on the concept of flow. This particular execution on static and video billboards in Chicago, LA, New York, and Austin, focused on defining flow by talking about what it feels like. Flow is like clockwork, like jazz, like a current. I was part of this ad campaign from concept to execution, and wrote a series of ads that could work as standalone pieces or in conjunction with one another.

TEA COLLECTION _ IN-STORE SIGNAGE

Tea sells their line of children’s clothing in small boutiques and large department stores across the US. Our Brand Creative team was responsible for POS signage supplied to our wholesale partners, and I supervised the copywriters who created these assets.